Plans auto-renew
The agreement continues to auto-renew for the same plan term the restaurant chose until either party ends it. ChowNow can also end the agreement on 30 days' written notice.
ChowNow pricing - updated 2026-10-03
ChowNow pricing: what restaurants actually pay
ChowNow sells three plans, Launch, Grow and Elevate, from $229 a month on annual billing. On top of the plan you pay 2.95% + $0.29 on every order, a one-time setup fee, and any optional fees you switch on. Every figure below comes from ChowNow's own pricing page, FAQ and Restaurant Agreement.
One-minute answer
- Plans: Launch $229 a month on annual billing or $249 monthly, Grow $319 or $349, Elevate $409 or $449 (starting prices).
- Every order: 2.95% + $0.29, or 2.9% + $0.30 through a third-party POS integration.
- One time: $119-$499 setup, plus $99 a year for a branded iOS app and $250-$420 for a printer if you need them.
- Optional fees: 5% on catering orders, 15.5% on Order Better Network orders, and a $0.99 Direct Service Charge you can opt out of.
- Contract: plans auto-renew; monthly plans pay the last 30 days after cancelling and prepaid plans get no prorated refund.
- Against Orderitto Starter ($149 a month plus Stripe processing), ChowNow Launch costs about $100 more each month and $300-$680 less to set up.
Plans
ChowNow plans and prices, checked October 3, 2026
ChowNow's pricing page shows an Annually and a Monthly toggle. The lower price is the annual-billing price; ChowNow's own FAQ says plans start at $229 a month. The plans differ mainly in marketing reach: how many customer contacts and marketing credits come with them.
| Plan and marketing included | Annual billing | Monthly billing |
|---|---|---|
| Launch500 marketing contacts | $229/mo | $249/mo |
| Grow2,000 contacts and 2,000 credits | $319/mo | $349/mo |
| Elevate5,000 contacts and 5,000 credits | $409/mo | $449/mo |
Older plan names still circulate. ChowNow's Restaurant Agreement lists Premier, Hub, Pro and Core as legacy terms, and many third-party pricing pages still quote those plans. If a quote names Hub, Pro or Premier, it is not ChowNow's current price list.
Every fee
The full ChowNow fee list
The plan price is only the first line. These are the fees ChowNow lists on its pricing page, restaurant FAQ and help pages, and the per-order charges defined in its Restaurant Agreement, which ChowNow may change on 30 days' written notice.
| Fee and when it applies | Amount |
|---|---|
| Transaction feeEvery order on Launch, Grow, Elevate and legacy plans (Restaurant Agreement 1.10). | 2.95% + $0.29 per order |
| Transaction fee with a third-party POS integrationWhen orders run through a third-party POS integration (Restaurant Agreement 1.10). | 2.9% + $0.30 per order |
| Direct Service ChargeCharged on orders through Elevate, Grow and Launch and shared between ChowNow and the restaurant. The restaurant can opt out in writing (Restaurant Agreement 1.14 and 4.1). | $0.99 per order |
| Catering ordersCatering orders placed through your direct channel (ChowNow restaurant FAQ). | 5% per catering order |
| Order Better Network Marketing FeeOnly for restaurants that join ChowNow's Order Better Network (Restaurant Agreement 1.23). | 15.5% of the subtotal |
| Flex DeliveryYou choose how much the diner pays. ChowNow recommends a $3.99 diner share, which leaves $3.99 with you. | $7.98 flat per order, up to 8 miles |
| SetupListed under Additional Fees on the pricing page. | $119-$499 one time |
| Branded mobile appApple's developer fee for a branded iOS app. | $99 a year |
| PrinterOnly if you need ChowNow's printer. | $250-$420 |
| Support Local Fee (paid by the diner)Only on orders placed in the ChowNow App or on eat.chownow.com, not on your own website. | 7.5% of the subtotal |
Monthly cost at your volume
ChowNow Launch vs Orderitto Starter at 300, 600 and 1,000 orders
A $30 average ticket, ChowNow Launch on monthly billing ($249) with its 2.95% + $0.29 transaction fee, and Orderitto Starter ($149) with standard Stripe processing, which Orderitto's pricing page lists as typically 2.9% + 30 cents. Optional ChowNow fees such as catering, the Order Better Network and Flex Delivery are left out.
| Orders a month | ChowNow Launch | Orderitto Starter | Difference |
|---|---|---|---|
| 300 | $601.50$249 + $352.50 fees | $500.00$149 + $351.00 processing | $101.50 |
| 600 | $954.00$249 + $705.00 fees | $851.00$149 + $702.00 processing | $103.00 |
| 1,000 | $1,424.00$249 + $1,175.00 fees | $1,319.00$149 + $1,170.00 processing | $105.00 |
- Per order, the two cost almost the same: $1.175 on ChowNow and $1.17 on Orderitto at a $30 ticket. The gap is the subscription, not the order fee.
- Setup runs the other way. Orderitto Starter's $799 setup is $300 to $680 more than ChowNow's $119-$499, which the monthly difference pays back in roughly three to seven months.
- On annual billing ChowNow Launch is $229, which narrows the monthly difference to about $80 at these volumes.
- Every catering order adds 5% on ChowNow, and every Order Better Network order adds 15.5% of the subtotal. A restaurant that uses either should add them to the ChowNow column.
Side by side
ChowNow vs Orderitto cost model
Subscription, setup, per-order cost, diner fees, app, printer, delivery and data in one place. Orderitto figures come from Orderitto pricing.
| Feature | Orderitto | ChowNow |
|---|---|---|
Monthly subscription ChowNow prices are the starting prices on its pricing page, checked October 3, 2026. | $149/mo Starter; $249/mo Pro | Launch $229 annual / $249 monthly; Grow $319 / $349; Elevate $409 / $449 |
Setup / onboarding | $799 Starter; $1,299 Pro | $119-$499 |
Per-order cost on a direct order | No platform commission; standard Stripe processing, typically 2.9% + 30 cents | 2.95% + $0.29 transaction fee |
Diner-side fee | Not a ChowNow-style app marketplace fee | 7.5% Support Local Fee on ChowNow App / eat.chownow.com orders |
Branded app cost | Included in Pro scope | $99/year Apple developer fee |
Printer / hardware | Order printing included in Starter | $250-$420 printer if needed |
Delivery | Pickup and delivery included in Starter | $7.98/order Flex Delivery, up to 8 miles |
Customer data | Customer behavior tracking in Pro | Restaurant owns customer data |
POS replacement |
Contract and cancellation
What you sign up for with ChowNow
ChowNow's pricing page lists no contract term. The terms live in its Restaurant Agreement and cancellation policy.
Cancelling takes a call
ChowNow asks you to fill out a cancellation form and have a consultation call with your Restaurant Success Manager before the subscription ends.
Monthly vs prepaid
On a monthly subscription you pay for the last 30 days of service after cancelling. On a prepaid annual or two-year plan there is no prorated refund for the time left.
Fees can change
ChowNow may change any of its fees on written notice, including through your admin dashboard, effective 30 days later. Leased hardware has to be returned within 30 days of termination.
What commission-free means
Commission-free does not mean free
ChowNow's commission-free positioning is legitimate, but restaurants still need to read the fee stack.
Commission-free with Profit Protector
ChowNow says restaurants can take unlimited commission-free orders from their website, branded app, ChowNow's marketplace app and discovery channels with Profit Protector enabled.
The transaction fee still applies
Every order carries 2.95% + $0.29. That fee also covers what a restaurant would otherwise pay a card processor, so compare it against processing on any other system, not against zero.
Diners pay on ChowNow's own app
Orders placed in the ChowNow App or on eat.chownow.com carry a 7.5% Support Local Fee paid by the diner. Orders on your own website do not.
The network fee is opt-in
The 15.5% Marketing Fee applies only to restaurants that join the Order Better Network. Know whether you have joined before you model your costs.
Which model fits?
ChowNow is cheaper to start; Orderitto is cheaper each month
Choose on setup cash
If cash for setup is the constraint, ChowNow's $119-$499 setup is lower than Orderitto's $799 Starter or $1,299 Pro setup.
Choose on the monthly bill
If the restaurant will run the system for years, Orderitto Starter's $149 subscription is about $80-$100 a month below ChowNow Launch, and the order fees are close to equal.
Both are ordering layers
Neither ChowNow nor Orderitto replaces your POS. The question is which ordering layer fits your restaurant's economics and workflow.
Model delivery separately
Delivery can change the whole answer. Compare pickup, your own drivers, Flex Delivery or a courier service, and marketplace orders as separate channels.
Your numbers
Bring your order count and we will run both columns
Your monthly direct orders, average ticket, catering share and delivery setup decide which model costs less. We will run ChowNow and Orderitto side by side with your own figures.
Compare my numbers in a demoCompare the nearby choices
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Toast vs Clover
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Frequently asked questions
How much does ChowNow cost per month?
ChowNow's pricing page lists three plans with starting prices: Launch at $229 a month on annual billing or $249 on monthly billing, Grow at $319 or $349, and Elevate at $409 or $449. Every plan adds a 2.95% + $0.29 transaction fee per order and a one-time setup fee of $119 to $499. ChowNow's restaurant FAQ says plans start at $229 a month. Figures were read on October 3, 2026.
What fees does ChowNow charge on each order?
The standard transaction fee is 2.95% + $0.29 per order, or 2.9% + $0.30 with a third-party POS integration. ChowNow's Restaurant Agreement also defines a $0.99 Direct Service Charge on orders, shared between ChowNow and the restaurant, which the restaurant can opt out of in writing. Catering orders through your direct channel carry a 5% fee, and restaurants that join the Order Better Network pay a 15.5% Marketing Fee on those order subtotals. Flex Delivery is a flat $7.98 per order up to 8 miles, split between you and the diner however you choose.
Is ChowNow really commission-free?
ChowNow says restaurants can take unlimited commission-free orders from their website, branded app, ChowNow's marketplace app and discovery channels with Profit Protector enabled. It is not free: the subscription, the per-order transaction fee, setup and any optional fees still apply. Diners pay a 7.5% Support Local Fee on orders placed in the ChowNow App or on eat.chownow.com.
Does ChowNow have a contract or a cancellation fee?
ChowNow's Restaurant Agreement auto-renews for the same plan term until either side ends it, and ChowNow can change its fees on 30 days' written notice. Cancelling takes a cancellation form and a call with your Restaurant Success Manager. On a monthly subscription you pay for the last 30 days of service. On a prepaid annual or two-year plan there is no prorated refund for unused time. Leased hardware must go back within 30 days. ChowNow's cancellation policy page lists no separate cancellation fee.
What happened to ChowNow's Hub, Pro and Premier plans?
ChowNow now sells Launch, Grow and Elevate. Its Restaurant Agreement lists Premier, Hub, Pro and Core as legacy terms that still apply to existing customers. Many third-party pricing pages still quote the old Hub, Pro and Premier prices, so check the plan name before comparing numbers.
Is ChowNow cheaper than Orderitto?
ChowNow is cheaper to start and Orderitto is cheaper each month. ChowNow setup is $119 to $499 against Orderitto's $799 Starter setup, while Orderitto Starter is $149 a month against ChowNow Launch at $229 to $249. Per order the two are close: ChowNow charges 2.95% + $0.29 and Orderitto passes through standard Stripe processing, typically 2.9% + 30 cents. At 300 orders a month and a $30 ticket, Orderitto Starter comes to about $500 and ChowNow Launch on monthly billing about $601.50, so the higher setup is recovered in roughly three to seven months. Compare the features each plan includes before deciding on price alone.
How is ChowNow different from DoorDash and Uber Eats?
DoorDash and Uber Eats are marketplaces that charge a percentage commission on each order in exchange for their app's demand and couriers. ChowNow is direct-ordering software for a restaurant's own website and app, priced as a subscription plus a per-order transaction fee. Many restaurants use a marketplace for discovery and a direct channel for regulars.
Want the direct-order math for your restaurant?
Bring your average ticket, monthly direct-order count, current platform fees, and delivery setup. We will show whether ChowNow or Orderitto costs less for your restaurant.
Sources checked
- ChowNow PricingChecked October 3, 2026 for Launch, Grow and Elevate prices, contacts and credits, additional fees, and the Profit Protector condition.
- ChowNow Restaurant FAQChecked October 3, 2026 for the $229 starting price and the 5% catering fee.
- ChowNow Restaurant AgreementChecked October 3, 2026 for auto-renewal, transaction fees, the $0.99 Direct Service Charge and opt-out, the 15.5% Order Better Network Marketing Fee, fee-change notice, and legacy plan names.
- ChowNow Cancellation PolicyChecked October 3, 2026 for the cancellation steps, the 30-day policy, prepaid refunds and hardware return.
- ChowNow Flex Delivery pricingChecked October 3, 2026 for the $7.98 flat fee, 8-mile range and the recommended $3.99 diner share.
- ChowNow Diner Support FeeChecked October 3, 2026 for the 7.5% Support Local Fee and where it applies.
- Orderitto PricingChecked October 3, 2026 for Starter and Pro setup and monthly prices and the Stripe processing note.