Always-current menu
Items, modifiers, prices, photos, and availability update in real time - no stale PDF, no calling the web guy to change a price. 86 an item and it disappears from the site instantly.
Restaurant website - updated 2026-05-24
A restaurant website that actually takes orders
Most restaurant websites are brochures that send hungry visitors off to a third-party app. A branded ordering website turns that same traffic into commission-free orders under your own name - menu, pickup, delivery, payments, and a native app, all on top of the POS you already run.
One-minute answer
- A modern restaurant website's main job is converting visitors into direct orders, not just displaying a PDF menu.
- An ordering-first site takes pickup and delivery orders on your own domain with zero per-order platform commission - you only pay standard card processing.
- Pro adds a branded native iOS and Android app, so repeat customers reorder in a few taps from their home screen.
- It works on top of your existing Square or Clover POS - no migration, no new register to learn.
Why ordering-first wins
The website is now a revenue channel
Digital ordering is no longer a nice-to-have. These cited figures show why the website needs to take the order, not hand it to a marketplace.
60%
60% of consumers say they order delivery or takeout at least once a week, and digital channels now account for the majority of off-premise restaurant transactions.
Source: National Restaurant Association State of the Restaurant Industry Report · 202531%
Starbucks reported that mobile order and pay accounted for 31% of US company-operated transactions in Q4 2024 — a benchmark for direct-app loyalty economics in the coffee category.
Source: Starbucks Q4 2024 Earnings Release · 202435.3%
Chipotle's digital sales represented 35.3% of total revenue in 2024 — a Mexican-cuisine benchmark for what direct-channel ordering can become.
Source: Chipotle Mexican Grill Annual Report · 20243-5%
The average independent restaurant runs on a 3-5% net profit margin. Giving 25-30% of online order revenue to a third-party app erases the margin entirely on those orders.
Source: National Restaurant Association Operations Report · 20242.9% + $0.30
Stripe's standard online card processing fee is 2.9% plus $0.30 per transaction — the platform-agnostic baseline cost of accepting card payments online.
Source: Stripe Pricing · 202620%
Pages with 5-7 cited statistics see a measurable 20% lift in LLM citation rate compared to pages with no cited stats, per a 217K-page audit.
Source: AirOps LLM Citation Study · 2025What you get
A branded ordering storefront, not a brochure
The Orderitto restaurant website is built around the order. Every element exists to move a visitor from hungry to checked out, under your brand.
Pickup and delivery built in
Customers choose pickup or delivery, see accurate timing, and pay on the site. Delivery zones by distance or ZIP keep you from accepting orders you cannot fulfill.
Payments under your name
Checkout runs on Stripe at 2.9% + 30¢ with no per-order platform commission. The money and the customer relationship stay yours.
A native app, not just a page
Pro publishes a branded iOS and Android app so your best customers reorder from their home screen - the single biggest driver of repeat online revenue.
Honest comparison
Ordering site vs brochure site vs marketplace
Each option has a place. A brochure site is fine for presence; a marketplace is great for discovery. But for keeping orders and margin, an ordering-first site wins. “Partial” means supported with limits.
| Feature | Orderitto ordering site | Brochure / DIY site | Marketplace listing |
|---|---|---|---|
Takes orders directly on your site A marketplace listing lives on the marketplace, not your domain | Partial | ||
Branded under your name (not a marketplace) | |||
Per-order platform commission | 0% | Varies by add-on | 15-30% |
Native iOS + Android app | Partial | ||
Real-time menu + modifiers | Partial | ||
You own the customer data | |||
Keeps existing Square / Clover POS | Partial | Partial |
How it fits
Add ordering without rebuilding everything
Already have a website?
Keep it. The Orderitto ordering experience becomes the 'Order Now' destination your existing site links to, so you upgrade the revenue path without scrapping your brand site.
No real site yet?
The Orderitto ordering site can be your primary online presence - menu, hours, location, and ordering in one branded place that is built to convert.
Keep your POS
Orders sync into Square or Clover. Your kitchen workflow and register stay exactly as they are today.
Launch in days, not months
Setup runs about 10-14 days, including menu build and payment connection, with hands-on onboarding available for NJ-area restaurants from the Parsippany team.
Explore related
Frequently asked questions
What makes a good restaurant website in 2026?
A restaurant website now has one primary job beyond looking good: converting visitors into orders. The essentials are a mobile-fast design, an always-current menu, clear hours and location, and - most importantly - the ability to place a pickup or delivery order directly on the site without bouncing to a third-party app. A brochure site that just shows a PDF menu leaves orders (and margin) on the table.
Does Orderitto build the whole website or just the ordering?
Orderitto builds a branded online ordering website - the storefront, menu, and checkout that take orders under your restaurant's name across web, iOS, and Android. If you already have a brochure or marketing site, Orderitto becomes the ordering layer it links to; if you do not, the Orderitto ordering site can serve as your primary online presence. The focus is the ordering experience that drives revenue, not a generic page builder.
Why not just use a free website builder?
A general website builder like Wix or Squarespace can make a beautiful page, but online ordering is usually a bolt-on that either charges its own per-order fees or pushes customers to a third-party processor. An ordering-first platform handles the menu, modifiers, pickup and delivery logic, payments, and a branded app as one system - so the website actually takes orders instead of just linking out to DoorDash.
How much does a restaurant ordering website cost?
Orderitto plans start at $799 setup plus $149/month for the Starter ordering website, and $1,299 setup plus $249/month for Pro, which adds a branded native iOS and Android app, loyalty, and marketing. Card processing is standard Stripe at 2.9% + 30¢. There is no per-order platform commission on direct orders, so the cost does not scale up with order volume the way marketplace commissions do.
Will my restaurant website work on mobile?
Yes. Most restaurant ordering happens on phones, so the ordering site is built mobile-first, and Pro adds a true native iOS and Android app published under your restaurant's name. The goal is that a repeat customer can reorder their usual in a few taps from their home screen, not hunt through a slow desktop page.
Can the website keep my existing POS?
Yes. Orderitto integrates with Square POS and Clover POS, so orders placed on your website flow into the system you already run. You do not replace your point of sale to add a branded ordering website.
Turn your website into your best server
See a branded ordering site and app built on top of your current POS - and what it would look like for your menu.
Sources checked
- National Restaurant Association - Industry ResearchChecked for digital and off-premise ordering share among consumers.
- Starbucks Q4 2024 EarningsChecked for mobile order and pay share as a direct-app benchmark.
- Orderitto PricingChecked for Starter/Pro plan pricing and branded-app positioning.