Your brand on the home screen
The native app carries your name, icon, and look on the App Store and Google Play. Every reorder starts from your icon, not a marketplace's - which is what keeps you top of mind.
Branded app - updated 2026-05-28
A branded restaurant app you own, without building it yourself
A branded restaurant app puts your menu, ordering, and rewards under your own name on the App Store and Google Play. With a white-label platform you get the native app a big chain has - your brand on the home screen - without hiring developers or paying a marketplace 15-30% per order. Here is how it works and how it compares.
One-minute answer
- A branded restaurant app is a native iOS and Android app published under your name - your brand, your customer list, your repeat revenue.
- White-label means the platform builds and maintains the app; you do not code anything or manage app-store releases.
- Unlike a marketplace app, there is no per-order platform commission on direct orders, and the customer relationship is yours.
- Orderitto Pro publishes your branded app on top of your existing Square or Clover POS, with loyalty and marketing built in.
Why an app
The big brands proved the app is the channel
The chains that invested in their own apps now take a large share of revenue through them, driven by order-ahead and loyalty. A white-label app brings that same model to an independent restaurant. Each figure below is cited to its public source.
31%
Starbucks reported that mobile order and pay accounted for 31% of US company-operated transactions in Q4 2024 — a benchmark for direct-app loyalty economics in the coffee category.
Source: Starbucks Q4 2024 Earnings Release · 202435.3%
Chipotle's digital sales represented 35.3% of total revenue in 2024 — a Mexican-cuisine benchmark for what direct-channel ordering can become.
Source: Chipotle Mexican Grill Annual Report · 202437%
Cava reported that 37.7% of revenue in fiscal 2024 came through digital channels (in-app, web, third-party).
Source: Cava Group 10-K Filing · 202460%
60% of consumers say they order delivery or takeout at least once a week, and digital channels now account for the majority of off-premise restaurant transactions.
Source: National Restaurant Association State of the Restaurant Industry Report · 20253-5%
The average independent restaurant runs on a 3-5% net profit margin. Giving 25-30% of online order revenue to a third-party app erases the margin entirely on those orders.
Source: National Restaurant Association Operations Report · 2024What you get
The chain-grade app, published under your name
A branded app is more than a mobile version of your website. It is a home-screen presence that turns occasional buyers into repeat, one-tap reorders - and with a white-label platform you get it without the engineering.
Ordering, menu, and loyalty in one app
Customers browse your menu, place pickup or delivery orders, and earn and redeem rewards in the same app. One experience, under your name, designed to drive the next order.
A customer list you own
Every order builds your first-party customer list with contact info and order history - the foundation for promos and win-backs, instead of data locked inside a marketplace.
Built and maintained for you
Orderitto builds, publishes, and updates the app and handles app-store requirements. You run a restaurant, not a development team, and your app stays current automatically.
Honest comparison
Branded app vs DIY app builder vs marketplace app
All three put ordering on a phone, but they differ on who does the work, who keeps the customer, and who takes a cut. The marketplace still wins on discovery. “Partial” means supported with limits.
| Feature | Orderitto branded app | DIY app builder | Marketplace app |
|---|---|---|---|
Native iOS + Android app under your name Marketplace orders happen inside the marketplace's app, not yours | Partial | ||
Per-order platform commission (direct orders) | 0% | Varies | 15-30% |
You own the customer list + data | Partial | ||
No coding or app-store management for you | |||
Loyalty + promos built in | Partial | Partial | |
Syncs to Square / Clover POS | Partial | Partial | |
Built-in new-customer discovery Discovery is the one job a marketplace genuinely does well |
How it fits
Launch a branded app without disrupting operations
Keep your POS
The app runs on top of Square or Clover. Orders land in the system your kitchen already uses, so nothing changes behind the line.
Use the marketplace for discovery, the app for repeats
Let a marketplace bring you new customers, then move their repeat orders into your branded app where there is no per-order commission and the relationship is yours.
Loyalty and marketing included
Rewards, promo codes, and automated marketing live inside the app on Pro, aimed at a customer list you own rather than rent.
Available on Pro
The branded native app, loyalty, promos, and marketing are included in Orderitto Pro ($1,299 setup plus $249/month), with standard Stripe processing and no per-order platform commission on direct orders.
Explore related
Restaurant App Development
Compare custom development, no-code builders, and white-label branded app options.
Loyalty App
The rewards program built into your branded app that drives reorders.
Menu Management
Manage one menu that powers your app, website, and QR codes.
Third-Party Delivery Fees
Why moving repeat orders off marketplace apps protects your margin.
Frequently asked questions
What is a branded restaurant app?
A branded restaurant app is a native iOS and Android app published under your restaurant's own name, where customers browse your menu, order pickup or delivery, and earn rewards. Unlike a listing inside a third-party marketplace, the app is yours - your brand on the home screen, your customer list, and no per-order platform commission on direct orders.
Do I need to build the app myself with a restaurant app builder?
No. With a white-label platform like Orderitto you do not code or maintain the app yourself. The platform builds and publishes your branded native app for iOS and Android, keeps it updated, and runs the ordering, menu, and loyalty inside it. You get the result of a custom app - your name on the App Store and Google Play - without hiring developers or managing app-store releases.
What is a white-label food ordering app?
White-label means the underlying ordering technology is built and maintained by the platform, but everything the customer sees - the app name, icon, branding, and menu - is yours. Orderitto is the engine; your restaurant is the brand. The customer downloads your app, not Orderitto's, and orders directly from you.
How is a branded app different from being on DoorDash or Uber Eats?
Marketplace apps are owned by the marketplace. They are strong for new-customer discovery, but you pay 15-30% commission per order and the customer relationship, data, and loyalty belong to the marketplace. A branded app builds the relationship to you: the customer list, order history, rewards, and repeat revenue are yours, with no per-order platform commission on direct orders. Most restaurants use the marketplace for discovery and a branded app to keep the repeat customers it surfaces.
Does the branded app work with my POS?
Yes. Orderitto integrates with Square POS and Clover POS, so the branded app runs on top of the point of sale you already use. Orders placed in the app flow into your existing system - you do not replace your POS to launch an app.
How much does a branded restaurant app cost with Orderitto?
The branded native iOS and Android app is included in the Orderitto Pro plan at $1,299 setup plus $249/month, alongside loyalty, promos, and automated marketing. Card processing is standard Stripe at 2.9% + 30¢, with no per-order platform commission on direct orders.
Put your restaurant on the home screen
See a branded native iOS and Android app published under your own name - with ordering, loyalty, and marketing built in, running on the POS you already use.
Sources checked
- Starbucks Q4 2024 EarningsChecked for mobile order and pay share as a branded-app benchmark.
- Chipotle Annual ReportChecked for digital sales share driven by app and rewards.
- Orderitto PricingChecked for Pro plan branded-app, loyalty, and marketing inclusions.