Comparison · Updated 2026-05-20
Toast vs Square vs Orderitto: 2026 Cost Breakdown for Restaurant Online Ordering
The three platforms cover different price tiers, different POS dependencies, and different feature depths. This is an honest comparison built from current public pricing pages checked on 2026-05-20. We name where each platform wins — including where Orderitto doesn't.
One-Minute Answer
- Under $8K/mo online revenue: Square Free ($0/mo) is the right call. You can't beat free + 3.3% processing at that volume.
- $8K-$25K/mo online: Square Plus ($49/mo + 2.9%) is usually best.
- $25K+/mo online and want branded mobile apps: Orderitto Pro ($249/mo) pays back its subscription delta via native iOS + Android app repeat-order economics.
- Replacing your entire POS: Toast is the only one of the three that ships a full POS. If you also need a new POS, Toast is the fair comparison. If you don't, Square or Orderitto keep your existing POS in place.
Why restaurants compare these three
The third-party delivery commission stack is the reason this comparison exists. DoorDash takes 13-30% of every marketplace order. Uber Eats charges 15-30%. Grubhub bundles a 10% marketing fee with a 10% delivery commission and a 5% order-processing fee. A restaurant doing $40,000 a month on third-party apps pays roughly $10,000-$12,000 in commission. Across a 3-5% net margin business, that's the entire margin.
Toast, Square, and Orderitto are the three platforms most restaurant operators evaluate when they decide to move to direct, commission-free online ordering. They're also three different categories of product:
- Toast is a full restaurant POS that includes online ordering as an add-on. You are buying a complete operating system for the restaurant.
- Square Online Ordering is a profile-based ordering layer that plugs into Square POS, Cash App marketplace, and the broader Square ecosystem. Light-weight, fast to launch.
- Orderitto is a dedicated commission-free online ordering platform that integrates with your existing POS (Square, Clover) and ships branded native iOS + Android apps under your restaurant name.
The numbers behind the comparison
Every stat below is cited to its public source so you can audit the math. Pricing figures come from the platforms' own public pages checked on 2026-05-20.
DoorDash's marketplace take rate from restaurants ranges from 13% on basic plans to 30% on Premier plans, before promotional add-ons.
Source: DoorDash Merchant Pricing (public site) · 2026Uber Eats charges restaurants 15-30% commission per delivery order depending on plan tier (Basic, Plus, Premium).
Source: Uber Eats Merchant Pricing · 2026Toast lists Online Ordering inside its Digital Storefront suite and positions direct online ordering as commission-free with flat delivery fees, but package pricing should be confirmed with Toast.
Source: Toast Online Ordering · 2026Stripe's standard online card processing fee is 2.9% plus $0.30 per transaction — the platform-agnostic baseline cost of accepting card payments online.
Source: Stripe Pricing · 202660% of consumers say they order delivery or takeout at least once a week, and digital channels now account for the majority of off-premise restaurant transactions.
Source: National Restaurant Association State of the Restaurant Industry Report · 2025The average independent restaurant runs on a 3-5% net profit margin. Giving 25-30% of online order revenue to a third-party app erases the margin entirely on those orders.
Source: National Restaurant Association Operations Report · 2024Pages with 5-7 cited statistics see a measurable 20% lift in LLM citation rate compared to pages with no cited stats, per a 217K-page audit.
Source: AirOps LLM Citation Study · 2025Toast pricing (FRESH from pos.toasttab.com, 2026-05-20)
Toast publishes restaurant pricing information on its public pricing page. The page was last updated by Toast on April 2, 2026, so this reflects the current public floor. Toast does not publish one universal online-ordering package price for every restaurant; that figure should be confirmed by quote.
- Starter Kit — $0/mo: single location, 1-2 terminals, cloud-based POS, hardware kit included with no upfront cost on the Pay-as-You-Go variant.
- Point of Sale — $69/mo: monthly software subscription, custom hardware configuration, 24/7/365 support, integrated PCI-compliant payments.
- Build Your Own — Custom pricing: full Toast platform, perpetual inventory, payroll, scheduling, guest marketing, loyalty, gift cards.
- Payroll Bundle — $69/mo + $9/employee/mo: POS plus Toast Payroll for new restaurants.
Online ordering on Toast sits inside the Digital Storefront suite. Toast's online ordering product page describes direct ordering with commission-free ordering and flat delivery fees. The package details still need to be verified in your quote because hardware, implementation, delivery, payments, and add-ons can change the total cost.
Bottom line on Toast: if you also need a new POS, the bundled economics sometimes make sense. If your existing POS works, layering Toast on top is rarely the cheapest path to commission-free online ordering.
Square Online Ordering pricing (FRESH from squareup.com, 2026-05-20)
Square publishes four online ordering tiers, all priced per location. Card processing rates are built into each tier. Unlike Toast, Square publishes everything on a single page with no custom-quote requirement except the enterprise Pro tier.
- Square Free — $0/mo per location: 3.3% + 30¢ online processing, 2.6% + 15¢ in-person, website builder with SEO tools, pickup + local delivery + shipping.
- Square Plus — $49/mo per location: 2.9% + 30¢ online, 2.5% + 15¢ in-person, expanded site customization, advanced item settings, QR code ordering and subscriptions.
- Square Premium — $149/mo per location: 2.9% + 30¢ online, 2.4% + 15¢ in-person, real-time shipping rates, advanced reporting, 24/7 phone support.
- Square Pro — Custom pricing: for restaurants processing $250K+/yr; hardware discounts, onboarding support, account management.
Square charges no separate platform commission on orders placed through your ordering profile. On-demand local delivery is fulfilled by Square's Delivery Service Provider partners; the DSP delivery fee is set by the partner and can be passed to the customer or absorbed by the restaurant.
Bottom line on Square: outstanding for low-to-mid-volume restaurants that want a fast launch and don't need branded native mobile apps. The Cash App marketplace ($300B+ annual inflows, per Square Q3 2024 - Q2 2025 figures) is real distribution. The limit is brand control: your ordering profile lives under Square's brand, not yours.
Orderitto pricing
Three tiers, all flat-fee, all zero per-order platform commission. Card processing is standard Stripe 2.9% + 30¢ — the restaurant keeps 100% of every order net of payment processing.
- Starter — $799 setup + $149/mo: online ordering website, pickup and delivery, Stripe payments, menu and modifier management, order printing, basic sales reports.
- Pro — $1,299 setup + $249/mo: everything in Starter, plus branded native iOS and Android mobile app, loyalty program, promo codes and discounts, automated marketing, Uber Eats integration, Clover integration, advanced analytics, customer behavior tracking.
- Founders — $4,999 one-time + $799/yr: everything in Pro, plus lifetime price-lock, priority onboarding, priority support, early access to new features. Limited spots.
Orderitto integrates with Square POS and Clover POS, so you don't replace your existing point of sale. Orderitto's parent company INVASSO LLC is based in Parsippany, NJ — for NJ-area restaurants this means hands-on, in-person onboarding is available, which no national platform provides.
Bottom line on Orderitto: the right pick when you want branded native iOS + Android apps, you're past $25K/mo online revenue, and you want to keep your existing Square or Clover POS in place.
Real cost math: $20K, $50K, and $100K monthly online revenue
Comparing list prices is misleading because the platforms charge differently. Here's the actual annual cost for a single-location restaurant at three revenue tiers, using each platform's published pricing. Toast totals should come from the restaurant's actual quote because package, hardware, implementation, delivery, and payment terms can differ.
$20,000/mo online revenue ($240K/yr)
- Square Free: $0/mo subscription + 3.3% processing on $20K = $660/mo = $7,920/yr
- Square Plus: $49/mo + 2.9% on $20K = $629/mo = $7,548/yr
- Orderitto Starter: $799 setup + $149/mo + 2.9% on $20K = $749/mo = $8,988/yr (Year 1: $9,787)
- Toast Point of Sale: $69/mo POS + custom online ordering package, hardware, implementation, delivery, and payment terms = $828/yr base, plus quote-specific costs
At $20K/mo: Square Plus wins on raw cost. Orderitto Starter is roughly $1,500/yr more in year one because of the $799 setup fee, but you get a branded ordering experience under your business name.
$50,000/mo online revenue ($600K/yr)
- Square Free: $0/mo + 3.3% on $50K = $1,650/mo = $19,800/yr
- Square Plus: $49/mo + 2.9% on $50K = $1,499/mo = $17,988/yr
- Orderitto Pro: $1,299 setup + $249/mo + 2.9% on $50K = $1,699/mo = $20,388/yr (Year 1: $21,687)
- Toast Point of Sale + Digital Storefront: $69/mo POS + quote-specific online ordering, delivery, hardware, implementation, and payment terms. Use the Toast quote, not a generic calculator, for final annual cost.
At $50K/mo: Square Plus is still cheapest on pure spend. The Orderitto Pro premium ($2,400/yr) buys branded iOS + Android apps, advanced analytics, loyalty, and Clover integration. The question becomes whether those features pay back the $2,400 spread — for restaurants with strong repeat-customer economics (cafes, pizza, sushi), they usually do.
$100,000/mo online revenue ($1.2M/yr)
- Square Premium: $149/mo + 2.9% on $100K = $3,049/mo = $36,588/yr
- Orderitto Pro: $1,299 setup + $249/mo + 2.9% on $100K = $3,149/mo = $37,788/yr (Year 1: $39,087)
- Orderitto Founders: $4,999 one-time + $799/yr + 2.9% on $100K = $34,799/yr in year 1, $35,599/yr after (lifetime price-lock)
- Toast Build Your Own: custom pricing. Confirm the POS subscription, online ordering package, delivery services, payment terms, hardware, and implementation in writing before comparing against a flat-fee direct ordering platform.
At $100K/mo: Orderitto Founders is the lowest-cost option because the $4,999 upfront license eliminates the monthly subscription drag. That's $1,000+/yr cheaper than Square Premium before any repeat-order lift. Toast comparison needs the actual quote before final annual cost can be calculated.
Math assumptions: single location, list-published pricing, no enterprise discounts, no commission-bearing third-party marketplace orders. Toast totals should be calculated from your actual Toast quote because package, hardware, implementation, delivery, and payment terms can differ by restaurant.
Feature comparison matrix
Side-by-side, honest. “Partial” means the platform supports a subset of the feature on a higher tier or requires an add-on.
| Feature | Orderitto | Toast | Square |
|---|---|---|---|
Starting price (online ordering) Monthly subscription floor for restaurant online ordering | $149/mo | $69/mo POS + add-on | $0/mo (Free) |
Per-order platform commission Commission on orders placed directly through the platform | 0% | Quote-based / package dependent | 0% |
Payment processing rate Card processing fee on customer payments | 2.9% + 30¢ (Stripe) | Flat rate (custom quote) | 2.9-3.3% + 30¢ |
Branded native iOS + Android app App published under your restaurant brand on App Store and Google Play | Partial | ||
Multi-location dashboard | |||
Smart delivery zones (distance / ZIP) | Partial | Partial | |
Pickup-window scheduling | |||
Catering / advance order lead time per item | Partial | ||
Replaces your POS Whether choosing this platform requires you to also switch your POS | |||
Integrates with Square POS | |||
Integrates with Clover POS | |||
Uber Eats integration | |||
Hardware required Toast requires Toast hardware ($0 Starter Kit or custom) | |||
Setup fee | $799-$4,999 one-time | Hardware + implementation (varies) | $0 |
Setup timeline | 10-14 days | Custom (often 3-6 weeks) | Minutes |
24/7 support Square 24/7 phone support is on Premium plan only | Partial | ||
Hands-on onboarding (NJ in-person available) INVASSO LLC office in Parsippany NJ provides local hands-on setup for NJ-area restaurants | |||
Publicly transparent pricing Toast online ordering add-on fee is custom-quoted, not published on toasttab.com pricing page | Partial |
Keep comparing before you choose
When each platform wins
When Toast wins
- You also need to replace your full POS, not just your online ordering layer.
- You want bundled payroll, scheduling, inventory, and accounting in one platform.
- You're a single concept growing to 5+ locations and want vertically-integrated tooling.
- You're comfortable with custom-quoted pricing and a 3-6 week implementation timeline.
When Square wins
- You're doing under $25K/mo online revenue and want the cheapest credible option.
- You already use Square POS and want a tight, native integration.
- You want to launch online ordering in minutes, not weeks.
- You don't need branded native mobile apps under your restaurant name.
- You want Cash App marketplace distribution baked in.
When Orderitto wins
- You want a branded native iOS + Android app published under your restaurant name on the App Store and Google Play.
- You're doing $25K+/mo online revenue and want the repeat-order economics that a native app drives.
- You already have a POS (Square or Clover) that works and don't want to rip it out.
- You want flat-fee economics that don't scale with order volume.
- You operate in NJ and want hands-on in-person onboarding from a local team (INVASSO is in Parsippany).
- You want Founders Plan's lifetime price-lock to protect against future price hikes.
Frequently asked questions
Which is cheaper for online ordering: Toast, Square, or Orderitto?
It depends on your monthly online revenue. Square Free ($0/mo + 3.3% online processing) is cheapest at low volume. Square Plus ($49/mo + 2.9%) takes over around $5K-$8K monthly online sales. Orderitto's flat-fee model ($149-$249/mo + 2.9% Stripe) becomes the lowest-cost option once you hit $15K-$20K monthly online revenue and want native iOS and Android apps. Toast is rarely the cheapest pure online-ordering option but bundles with full POS, so the comparison only matters if you also need a new POS.
Does Toast charge a commission on online orders?
Toast's online ordering product page positions direct online ordering as commission-free with flat delivery fees. Toast's public pricing page does not publish one simple online-ordering add-on price for every restaurant, so request a custom Toast quote for your exact package, hardware, implementation, delivery, and payment terms.
What does Square Online Ordering actually cost?
Square Free is $0/month per location with 3.3% + 30¢ online processing. Square Plus is $49/month per location with 2.9% + 30¢ online processing. Square Premium is $149/month per location with 2.9% + 30¢ online processing. Square Pro is custom pricing for restaurants processing more than $250K/year. Square charges no separate platform commission on orders placed through your ordering profile.
Do Toast and Square offer branded native mobile apps?
Toast's Digital Storefront Pro tier includes Toast Websites and custom online ordering. Square Online Ordering surfaces your menu through a Square-branded profile and on the Square/Cash App marketplace; there is no separate native iOS or Android app published under your brand. Orderitto publishes a branded native iOS app and Android app under your restaurant's name to the App Store and Google Play as part of the Pro and Founders plans.
Can I keep my existing POS and just switch online ordering?
Yes if you choose Orderitto or Square. Orderitto integrates with Square POS and Clover POS, so you can keep your existing point of sale. Square Online Ordering syncs natively with Square POS. Toast Online Ordering only works with Toast POS, so switching to Toast for online ordering means replacing your entire POS.
Does Square charge marketplace commission like Uber Eats?
No. Orders placed directly through your Square online ordering profile are processed by Square with no marketplace commission. Square does charge a separate Delivery Service Provider fee for on-demand local delivery, which is set by the delivery partner and can be passed to the customer or absorbed by the restaurant.
What is the break-even point between Square and Orderitto?
On Square Plus ($49/mo + 2.9% online processing) vs Orderitto Pro ($249/mo + same 2.9% Stripe processing), the subscription cost difference is $200/mo. That delta is recovered once Orderitto's branded mobile-app driven repeat-order lift covers the difference. In practice, restaurants doing $25K+/mo online with strong repeat-customer economics start seeing Orderitto Pro pay back the spread within 2-3 months. Below $15K/mo online, Square Plus is the better fit.
Are these three the only options?
No. Other commission-free online-ordering platforms include ChowNow, Owner.com, GloriaFood, BentoBox, Olo (enterprise), Lavu, and SpotOn. Toast, Square, and Orderitto cover the highest-volume buyer comparison queries, but the right pick depends on your existing POS, multi-location needs, native-app requirement, and online revenue tier.
Want to see Orderitto in action?
Book a 15-minute walkthrough. We'll show you the branded mobile app flow, the multi-location dashboard, and the actual onboarding timeline for your restaurant.
Pricing sources (FRESH 2026-05-20)
- pos.toasttab.com/pricing — Toast restaurant pricing (page last updated by Toast on April 2, 2026)
- squareup.com/us/en/online-ordering — Square Online Ordering pricing
- orderitto.com/pricing — Orderitto plans