Toast vs Square vs Orderitto: 2026 Cost Breakdown for Restaurant Online Ordering

Why restaurants compare these three

The third-party delivery commission stack is the reason this comparison exists. DoorDash delivery commission runs 15-30% on marketplace orders. Uber Eats charges 15-30%. Grubhub combines 5-20% marketing commission with delivery fees starting at 10% when you use its drivers. A restaurant doing $40,000 a month on third-party apps pays roughly $10,000-$12,000 in commission. Across a 3-5% net margin business, that's the entire margin.

Toast, Square, and Orderitto are the three platforms most restaurant operators evaluate when they decide to move to direct, commission-free online ordering. They're also three different categories of product:

• Toast is a full restaurant POS that includes online ordering as an add-on. You are buying a complete operating system for the restaurant.
• Square Online Ordering is a profile-based ordering layer that plugs into Square POS, Cash App marketplace, and the broader Square ecosystem. Light-weight, fast to launch.
• Orderitto is a dedicated commission-free online ordering platform that integrates with your existing POS (Square, Clover) and ships branded native iOS + Android apps under your restaurant name.

The numbers behind the comparison

Every stat below is cited to its public source so you can audit the math. Pricing figures come from the platforms' own public pages checked on 2026-06-19.

Toast pricing (FRESH from pos.toasttab.com, 2026-06-19)

Toast publishes restaurant pricing information on its public pricing page. The checked Toast pricing page says pricing starts at $0/month and was updated June 10, 2026. That is the public floor, not the total operating cost. Toast does not publish one universal online-ordering total for every restaurant, so the exact package should be confirmed by quote.

• Public pricing starts at $0/mo: useful as a starting signal, but not a complete comparison against Square or Orderitto.
• Hardware and implementation vary: Toast says upfront costs include hardware and implementation and can change by package and installation needs.
• Approved devices matter: Toast services are available through Toast-approved compatible devices, so a Toast ordering decision can become a hardware decision.
• Payment terms need the quote: Toast identifies itself as a payment facilitator, and the restaurant should confirm card-present, online card, batch, chargeback, and pay-as-you-go terms.
• Toast Care is included: Toast says Toast Care is included with its software subscriptions, including 24/7/365 support.

Online ordering on Toast sits inside the Digital Storefront suite. Toast's online ordering product page was updated May 26, 2026 and describes direct ordering with commission-free ordering, Order with Google, POS integration, guest data, and Online Ordering Pro features such as custom domains, templates, pixels, upsells, and ordering rules.

Delivery also needs its own line item. Toast Delivery Services documentation lists distance-based fees for Uber Direct and DoorDash Drive, plus local regulatory fees in certain markets. If delivery is a meaningful share of orders, model those fees separately from the software subscription.

Bottom line on Toast: if you also need a new POS, the bundled economics sometimes make sense. If your existing POS works, layering Toast on top is rarely the cheapest path to commission-free online ordering.

Square Online Ordering pricing (FRESH from squareup.com, 2026-05-20)

Square publishes four online ordering tiers, all priced per location. Card processing rates are built into each tier. Unlike Toast, Square publishes everything on a single page with no custom-quote requirement except the enterprise Pro tier.

• Square Free — $0/mo per location: 3.3% + 30¢ online processing, 2.6% + 15¢ in-person, website builder with SEO tools, pickup + local delivery + shipping.
• Square Plus — $49/mo per location: 2.9% + 30¢ online, 2.5% + 15¢ in-person, expanded site customization, advanced item settings, QR code ordering and subscriptions.
• Square Premium — $149/mo per location: 2.9% + 30¢ online, 2.4% + 15¢ in-person, real-time shipping rates, advanced reporting, 24/7 phone support.
• Square Pro — Custom pricing: for restaurants processing $250K+/yr; hardware discounts, onboarding support, account management.

Square charges no separate platform commission on orders placed through your ordering profile. On-demand local delivery is fulfilled by Square's Delivery Service Provider partners; the DSP delivery fee is set by the partner and can be passed to the customer or absorbed by the restaurant.

Bottom line on Square: outstanding for low-to-mid-volume restaurants that want a fast launch and don't need branded native mobile apps. The Cash App marketplace ($300B+ annual inflows, per Square Q3 2024 - Q2 2025 figures) is real distribution. The limit is brand control: your ordering profile lives under Square's brand, not yours.

Orderitto pricing

Three tiers, all flat-fee, all zero per-order platform commission. Card processing is standard Stripe 2.9% + 30¢ — the restaurant keeps 100% of every order net of payment processing.

• Starter — $799 setup + $149/mo: online ordering website, pickup and delivery, Stripe payments, menu and modifier management, order printing, basic sales reports.
• Pro — $1,299 setup + $249/mo: everything in Starter, plus branded native iOS and Android mobile app, loyalty program, promo codes and discounts, automated marketing, Uber Eats integration, Clover integration, advanced analytics, customer behavior tracking.
• Founders — $4,999 one-time + $799/yr: everything in Pro, plus lifetime price-lock, priority onboarding, priority support, early access to new features. Limited spots.

Orderitto integrates with Square POS and Clover POS, so you don't replace your existing point of sale. Orderitto's parent company INVASSO LLC is based in Parsippany, NJ — for NJ-area restaurants this means hands-on, in-person onboarding is available, which no national platform provides.

Bottom line on Orderitto: the right pick when you want branded native iOS + Android apps, you're past $25K/mo online revenue, and you want to keep your existing Square or Clover POS in place.

Real cost math: $20K, $50K, and $100K monthly online revenue

Comparing list prices is misleading because the platforms charge differently. Here's the actual annual cost for a single-location restaurant at three revenue tiers, using each platform's published pricing. Toast totals should come from the restaurant's actual quote because package, hardware, implementation, delivery, and payment terms can differ.

Math assumptions: single location, list-published pricing, no enterprise discounts, no commission-bearing third-party marketplace orders. Toast totals should be calculated from your actual Toast quote because package, hardware, implementation, delivery, and payment terms can differ by restaurant.

Feature comparison matrix

Side-by-side, honest. “Partial” means the platform supports a subset of the feature on a higher tier or requires an add-on.

Keep comparing before you choose

When each platform wins

Frequently asked questions