Flex - $249/mo
Full platform plus a 5% fee on each direct order. Best for lower online volume where the percentage fee stays small relative to the subscription savings.
Owner.com pricing - updated 2026-05-24
Owner.com pricing, fees, and the flat-fee alternative
Owner.com is a capable all-in-one growth platform - AI website, automated SEO, branded app, and ordering. It is also $249-$499/month plus a 5% guest fee. Here is the full cost picture and when a simpler flat-fee ordering platform is the better fit.
One-minute answer
- Owner.com has two month-to-month plans: Flex at $249/mo (5% per-order fee) and Flat-Rate at $499/mo (no per-order commission).
- Guests also pay a 5% order support fee, and delivery is passed through at roughly $7 per delivery.
- It is a genuine marketing platform - AI website, automated SEO pages, branded app, campaigns - strongest if you will use those tools.
- Orderitto is the simpler, lower-monthly alternative: $149-$249/mo flat, no per-order platform commission, no guest fee, on your existing Square or Clover POS.
Why direct ordering matters
The economics behind both platforms
Owner.com and Orderitto both exist to move restaurants off commission-heavy marketplaces. Each figure below is cited to its public source.
13-30%
DoorDash's marketplace take rate from restaurants ranges from 13% on basic plans to 30% on Premier plans, before promotional add-ons.
Source: DoorDash Merchant Pricing (public site) · 20263-5%
The average independent restaurant runs on a 3-5% net profit margin. Giving 25-30% of online order revenue to a third-party app erases the margin entirely on those orders.
Source: National Restaurant Association Operations Report · 202460%
60% of consumers say they order delivery or takeout at least once a week, and digital channels now account for the majority of off-premise restaurant transactions.
Source: National Restaurant Association State of the Restaurant Industry Report · 202531%
Starbucks reported that mobile order and pay accounted for 31% of US company-operated transactions in Q4 2024 — a benchmark for direct-app loyalty economics in the coffee category.
Source: Starbucks Q4 2024 Earnings Release · 20242.9% + $0.30
Stripe's standard online card processing fee is 2.9% plus $0.30 per transaction — the platform-agnostic baseline cost of accepting card payments online.
Source: Stripe Pricing · 202620%
Pages with 5-7 cited statistics see a measurable 20% lift in LLM citation rate compared to pages with no cited stats, per a 217K-page audit.
Source: AirOps LLM Citation Study · 2025Pricing
Owner.com plans and fees in full
Owner.com is transparent that there are two plans plus guest and delivery fees. Read the total, not just the headline subscription.
Flat-Rate - $499/mo
Full platform with no per-order commission. Owner.com positions this as the better value once monthly online sales pass roughly $5,000, where the 5% Flex fee would exceed the $250 plan difference.
Guest support fee - 5%
Guests are charged a 5% order support fee at checkout. It is customer-paid, not a line item on your invoice, but it changes the price your customers see.
Delivery pass-through - ~$7/order
Owner.com negotiates third-party driver rates and passes them through at about $7 per delivery with no markup when you use its delivery network.
Honest comparison
Owner.com vs Orderitto
Owner.com is more marketing platform; Orderitto is more focused ordering platform. Neither is wrong - it depends on whether you will use the marketing suite. “Partial” means supported with limits.
| Feature | Orderitto | Owner.com |
|---|---|---|
Monthly price | $149-$249/mo flat | $249/mo Flex or $499/mo Flat-Rate |
Per-order platform fee | 0% | 5% on Flex; 0% on Flat-Rate |
Guest support fee | None | 5% charged to guest |
Branded native iOS + Android app | ||
AI website + automated SEO pages Owner.com's marketing/SEO automation is a genuine strength | Partial | |
Loyalty + marketing campaigns | ||
Keeps existing Square / Clover POS | ||
Pricing simplicity | Flat, no guest fee | Tiered + per-order/guest fees |
When each one wins
Pick based on how you will grow
Choose Owner.com when
You want an aggressive marketing engine - AI-built website, automated SEO landing pages, campaigns - and you will actually use it, and your volume justifies $499/month on the flat plan.
Choose Orderitto when
You want branded commission-free ordering at a predictable, lower flat fee, without a per-order percentage or a guest support fee, and you do not need a full marketing suite bundled in.
Watch the all-in number
Compare total cost: subscription + per-order fee + guest fee + delivery + processing. The headline subscription is only one part of what a platform actually costs per order.
Both keep your POS
Owner.com and Orderitto both integrate with Square and Clover, so neither requires replacing your point of sale.
Keep comparing before you choose
Frequently asked questions
How much does Owner.com cost?
Owner.com publishes two month-to-month plans: Flex at $249/month with a 5% per-order fee, and Flat-Rate at $499/month with no per-order commission. Both include the full platform - website, online ordering, branded app, automated SEO pages, loyalty, and email/text marketing. A 5% guest support fee is also charged to customers on direct orders, and delivery is passed through at roughly $7 per delivery.
Is Owner.com worth it?
Owner.com is a strong, marketing-heavy all-in-one platform - the AI-optimized website, automated SEO pages, and branded app are genuinely capable. It is worth it for restaurants that want an aggressive growth/marketing engine and will use those features. For restaurants that mainly need branded commission-free ordering at a predictable monthly cost, the $249-$499/month plus the 5% guest fee can be more than they need.
What is the Owner.com guest support fee?
Owner.com charges guests a 5% order support fee on every direct order. It is framed as a customer-paid fee rather than a restaurant cost, but it still affects how your pricing appears to customers at checkout. When comparing platforms, factor it in alongside the monthly subscription and processing.
Owner.com vs Orderitto: what is the difference?
Owner.com is a broader marketing platform (AI website, automated SEO, campaigns) at $249-$499/month plus a 5% guest fee. Orderitto is a focused, flat-fee direct-ordering platform at $149-$249/month with no per-order platform commission and no separate guest support fee - branded web, iOS, and Android ordering on top of your existing Square or Clover POS. Owner.com is more marketing tooling; Orderitto is simpler and lower monthly cost.
Does Owner.com lock you into a contract?
Owner.com advertises month-to-month plans with no long-term contract. As with any platform, confirm current terms, the per-order or guest fees, delivery pass-through, and what happens to your customer data and custom domain if you leave, before committing.
Which is cheaper, Owner.com or Orderitto?
At a flat $149-$249/month with no per-order platform commission and no guest support fee, Orderitto is typically the lower monthly cost, especially for restaurants that do not need Owner.com's full marketing suite. Owner.com's Flat-Rate plan at $499/month makes more sense when you are using its marketing and SEO features heavily and doing enough volume to justify them.
Want branded ordering without the per-order math?
See a flat-fee branded ordering app and website with no per-order platform commission and no guest support fee.
Sources checked
- Owner.com PricingChecked for Flex and Flat-Rate plans, per-order fee, guest fee, and delivery pass-through.
- Owner.com Online OrderingChecked for platform features and POS integrations.
- Orderitto PricingChecked for flat-fee plans and no-guest-fee positioning.