Base tiers
Starter around $179/month, Essentials around $299/month, and Premier around $499/month, with roughly a 10% discount for annual billing. SMS volume is capped by tier.
Popmenu pricing - updated 2026-05-24
Popmenu pricing, add-on fees, and the flat-fee alternative
Popmenu is a strong marketing and website-engagement platform - but online ordering is a paid add-on with a per-order fee, and the all-in cost climbs with locations and volume. Here is the full pricing picture and the flat-fee alternative that includes ordering.
One-minute answer
- Popmenu base plans run ~$179 (Starter), $299 (Essentials), and $499 (Premier), with ~10% off annual billing.
- Online ordering is NOT in the base plan - it is an add-on from ~$50/mo plus a $1 per-order fee charged to the customer; catering adds 3%.
- Each additional location is about $300/mo, so multi-location and high-volume costs climb quickly.
- Orderitto includes ordering in every plan at a flat $149-$249/mo with no per-order platform fee - simpler and usually cheaper for ordering-first restaurants.
Why direct ordering matters
The economics behind the choice
Whatever platform you pick, the goal is keeping orders and margin off commission-heavy marketplaces. Each figure below is cited to its public source.
13-30%
DoorDash's marketplace take rate from restaurants ranges from 13% on basic plans to 30% on Premier plans, before promotional add-ons.
Source: DoorDash Merchant Pricing (public site) · 20263-5%
The average independent restaurant runs on a 3-5% net profit margin. Giving 25-30% of online order revenue to a third-party app erases the margin entirely on those orders.
Source: National Restaurant Association Operations Report · 202460%
60% of consumers say they order delivery or takeout at least once a week, and digital channels now account for the majority of off-premise restaurant transactions.
Source: National Restaurant Association State of the Restaurant Industry Report · 202531%
Starbucks reported that mobile order and pay accounted for 31% of US company-operated transactions in Q4 2024 — a benchmark for direct-app loyalty economics in the coffee category.
Source: Starbucks Q4 2024 Earnings Release · 20242.9% + $0.30
Stripe's standard online card processing fee is 2.9% plus $0.30 per transaction — the platform-agnostic baseline cost of accepting card payments online.
Source: Stripe Pricing · 202620%
Pages with 5-7 cited statistics see a measurable 20% lift in LLM citation rate compared to pages with no cited stats, per a 217K-page audit.
Source: AirOps LLM Citation Study · 2025Pricing
Popmenu plans and the add-on math
Popmenu's headline price is the base platform. For a restaurant that needs ordering, the real cost is base plan plus ordering add-on plus per-order fees.
Ordering is an add-on
Online ordering starts at about $50/month on top of the base plan, plus a $1 fee charged to the customer on each order. Catering orders carry a 3% processing fee.
Per-location cost
Each additional location runs about $300/month, which makes multi-unit pricing add up faster than a flat per-location ordering fee.
Model the all-in
At, say, 500 orders/month the $1 per-order fee alone is $500 on top of the base plan and the ordering add-on. Always model the total at your real volume before comparing.
Honest comparison
Popmenu vs Orderitto
Popmenu's strength is marketing and AI engagement; Orderitto's strength is flat-fee ordering with a branded app. Match the tool to your priority. “Partial” means supported with limits.
| Feature | Orderitto | Popmenu |
|---|---|---|
Base monthly price | $149-$249/mo (ordering included) | $179-$499/mo (ordering extra) |
Online ordering included in base Popmenu ordering is an add-on from ~$50/mo | ||
Per-order fee | 0% | $1/order to customer (+3% catering) |
Extra location cost | Quote | ~$300/mo each |
Branded native iOS + Android app | Partial | |
Marketing / AI engagement suite Popmenu's marketing and AI engagement tools are its core strength | Partial | |
Keeps existing Square / Clover POS | Partial | |
Pricing predictability | Flat | Base + add-on + per-order |
When each one wins
Marketing platform or ordering platform?
Choose Popmenu when
Your priority is marketing and guest engagement - AI-driven website, automated follow-ups, reviews, and you will actively use those tools to drive demand.
Choose Orderitto when
Your priority is branded commission-free ordering at a predictable flat cost, you do not want a $1 per-order fee, and you want ordering included rather than added on.
Beware fee stacking
Base plan plus ordering add-on plus per-order fee plus per-location cost plus catering fee is how a $179 headline becomes a much larger monthly bill. Add it all up first.
Keep your POS either way
Orderitto integrates with Square and Clover, so adding branded ordering does not mean replacing your point of sale.
Keep comparing before you choose
Frequently asked questions
How much does Popmenu cost?
Popmenu's base plans run from about $179/month (Starter) to $299 (Essentials) and $499 (Premier), with roughly a 10% discount on annual billing. Online ordering is not included in the base plans - it is an add-on starting around $50/month plus a $1 fee charged to the customer per order. Catering carries a 3% processing fee, and each additional location is about $300/month.
Is online ordering included in Popmenu?
No. Popmenu's base subscription is built around its website, marketing, and AI-engagement features. Online ordering is a separate add-on (from about $50/month) with a $1 per-order fee passed to the customer, so the real all-in cost for a restaurant that needs ordering is higher than the headline plan price.
Why does Popmenu get expensive?
The base plan, the ordering add-on, the $1 per-order fee, per-location charges ($300/month each), and catering fees stack up. For a multi-location restaurant or one with high online volume, the total can climb well past the entry price. Restaurants should model the all-in cost at their real order volume, not just the advertised tier.
Popmenu vs Orderitto: which is better?
Popmenu is strongest as a marketing and website engagement platform with AI features. Orderitto is a focused direct-ordering platform: ordering is included in every plan at a flat $149-$249/month, with no $1 per-order fee and no per-order platform commission. If your priority is branded commission-free ordering at a predictable cost, Orderitto is simpler and usually cheaper; if your priority is Popmenu's marketing suite, that is its strength.
Does Popmenu charge per order?
Through its online ordering add-on, Popmenu passes a $1 fee to the customer per order, and catering orders carry a 3% processing fee. That per-order economics is the main difference from a flat-fee platform, where ordering volume does not add incremental per-order platform charges.
Is Popmenu good for a single-location restaurant?
It can be, if you value its marketing and AI engagement tools and will use them. For a single location that mainly needs branded online ordering, the base plan plus the ordering add-on and per-order fee is often more cost and complexity than a flat-fee ordering platform that includes ordering out of the box.
Want ordering included, not added on?
See a flat-fee platform where branded ordering is built in - no $1 per-order fee and no per-order platform commission.
Sources checked
- Popmenu PricingChecked for base tiers, ordering add-on, per-order and catering fees, and per-location pricing.
- Orderitto PricingChecked for flat plans with ordering included and no per-order fee.
- National Restaurant Association - Industry ResearchChecked for digital ordering share context.