Uber Eats fee guide - updated 2026-09-13
Uber Eats charges restaurants a 20%, 25%, or 30% Marketplace Fee on delivery orders depending on plan, 7% on pickup orders with validated pricing, and 15% on the Lite plan in 13 listed cities and states, including New Jersey and New York City. The fee comes off the subtotal before discounts, so the real question is which orders should pay it.
Marketplace plans
Uber Eats sells three Marketplace plans plus a Self-delivery option. The Marketplace Fee is a percentage of the order subtotal before discounts. Uber lists no activation fee or monthly subscription for these plans. The figures below are read directly from the Uber Eats merchant pricing page and apply to the US, excluding Puerto Rico. Local rules can change the rate in your city, which the next sections cover.
| Plan | Delivery orders | Pickup orders | Uber One members | Introductory period | What else you get |
|---|---|---|---|---|---|
| Lite | 20% Marketplace Fee | 7% with validated in-store pricing (10% if not validated) | Not eligible. Lite stores cannot pay extra to reach Uber One members. | No introductory period listed | Shown when a customer searches for your store by name. |
| Plus | 25% Marketplace Fee | 7% with validated in-store pricing (10% if not validated) | Optional. Pay an extra 5% on each Uber One order, so those orders cost 30%. | 0% for the first 30 days (no Delivery or Pickup fees) | More placement than Lite, a lower customer Delivery Fee than Lite, ads and offers. |
| Premium | 30% Marketplace Fee | 7% with validated in-store pricing (10% if not validated) | Included at no extra cost. | 0% for the first 30 days (no Delivery or Pickup fees) | Lowest available customer Delivery Fee, ads matched up to $100 a month, a menu photo package Uber values at $250+, one year of Uber One, and 0% fees in low-order months for six months. |
| Self-delivery | 15% Self-delivery Fee when your own staff deliver | 7% | Certain Uber One benefits apply. | No introductory period listed | Shown on the homescreen, in search, and in categories. Uber couriers cover far or unstaffed deliveries at 25%. |
Every plan includes listing, delivery facilitation, order tracking, payment processing, analytics, and 24/7 support. Placement inside the app is dynamic. Uber says it weighs order history, ratings, prep time, distance, accuracy, popularity, promotions, and paid ads, so a higher plan buys eligibility for placement, not a fixed spot.
The pickup condition
The 7% Pickup Fee is not automatic. Uber charges 10% until it has validated that your in-app pickup prices equal your in-store prices. Restaurants that mark up their Uber Eats menu to absorb the delivery fee pay the higher pickup rate on every pickup order until they fix this.
1. Upload your in-store menu
In Uber Eats Manager, submit the menu you use at the counter so Uber can compare it with your pickup prices.
2. Keep pickup prices at in-store level
Uber allows separate pricing for delivery and pickup. Mark up the delivery menu if you must, and leave pickup at counter prices.
3. Check the rate on your payment report
Once validated, the Pickup Fee drops to 7%. On a $35 pickup that is $2.45 instead of $3.50, or $63 a month on 60 pickups.
Uber One
Uber One is the customer membership at $9.99 a month. Members get a $0 Delivery Fee on eligible orders, up to 10% off, and a discounted Service Fee. Uber reports that members order twice as much as non-members. That is why plan choice is really a decision about member access.
Lite: no access
Lite stores are not eligible for Uber One and have no option to pay more for it. Members can still find you by searching your name, but without the $0 Delivery Fee that makes them order.
Plus: 30% on member orders
Plus stores pay 25% on a non-member order and 30% on a member order. On a $35 ticket that is $8.75 against $10.50. The extra 5% only applies to orders that carry the membership.
Premium: included at 30%
Premium charges 30% on every delivery order, member or not, and adds a free year of Uber One for the owner. Member orders cost the same as on Plus. Non-member orders cost 5 points more.
Local fee caps
Uber lists 13 markets where local rules lower the Lite rate. If your restaurant sits in one of these, the entry plan is the same price as DoorDash Basic and cheaper than the national Uber Eats rate. Pickup and card processing terms differ by market, so read your line closely.
Outside the Marketplace
Uber also sells delivery and ordering without the Marketplace Fee. Both are useful once you own the customer relationship, and both stop you handing 30% of a regular’s order to the app.
Uber Direct: from $7.99 per delivery
Webshop: 2.5% plus $0.29 per order
Same order, every channel
Uber applies the Marketplace Fee to the subtotal before any discount you fund. Tips, customer fees, and taxes sit outside it. The table holds the subtotal at $35 and changes only the channel.
| Channel | Rate | Fee on $35 | You keep |
|---|---|---|---|
| Lite delivery, most of the US | 20% | $7.00 | $28.00 |
| Lite delivery in a 15% city (New Jersey, New York City, and 11 others) | 15% | $5.25 | $29.75 |
| Plus delivery, customer is not an Uber One member | 25% | $8.75 | $26.25 |
| Plus delivery, customer is an Uber One member | 30% | $10.50 | $24.50 |
| Premium delivery, any customer | 30% | $10.50 | $24.50 |
| Pickup with validated in-store pricing | 7% | $2.45 | $32.55 |
| Pickup without validated pricing | 10% | $3.50 | $31.50 |
| Self-delivery with your own driver | 15% | $5.25 | $29.75 before your driver cost |
| Uber Direct courier for an order from your own site | From $7.99 flat | $7.99 | $27.01 before the delivery fee you charge the customer |
| Uber Eats Webshop order | 2.5% + $0.29 | $1.17 | $33.83 |
| Your own ordering site (Orderitto), card processing only | 2.9% + $0.30 | $1.32 | $33.68 before flat software cost |
Card processing on the direct row uses the published Stripe rate of 2.9% plus $0.30. Orderitto plans start at $149 a month with no per-order commission; the current setup fee is on the pricing page.
Order mix
The fee that hurts is not the 30% on a stranger. It is the 30% on the family that orders from you every Friday. This example keeps every discovery order on Uber Eats Premium and moves only pickups and regulars to direct ordering. Regulars are assumed to pick up or use your own delivery; add Uber Direct from $7.99 when you need a courier.
| Line | All on Uber Eats Premium | Uber Eats for discovery, direct for the rest |
|---|---|---|
| 240 delivery orders from new customers | Premium 30%: $2,520 | Stay on Uber Eats Premium: $2,520 |
| 60 pickup orders | Pickup 7%: $147 | Moved to direct ordering: $79 in card processing |
| 100 orders from regulars who already know you | Premium 30%: $1,050 | Moved to direct ordering: $132 in card processing |
| Direct-ordering software | $0 | $149 a month on the Orderitto Starter plan |
| Monthly fee total | $3,717 | $2,880 |
| Annual fee total | $44,604 | $34,562 |
Menu markup
Raising Uber Eats prices by the fee percentage does not cover the fee, because Uber takes its cut of the higher price too. The break-even markup is the fee divided by what you keep.
The customer side
Owners get asked why an order cost a customer $20 more than the menu. The answer is that Uber stacks several customer fees on top of your Marketplace Fee, and nearly none of them reach the restaurant.
Uber Eats vs DoorDash
DoorDash is cheaper at the bottom and equal at the top. The comparison uses DoorDash rates checked on September 5, 2026 in the DoorDash fee guide.
| Line | Uber Eats | DoorDash | Orderitto direct ordering |
|---|---|---|---|
| Entry delivery tier | Lite 20% (15% in 13 listed markets) | Basic 15% | 0% commission, flat monthly fee |
| Middle tier | Plus 25%, 30% on Uber One orders | Plus 25% | 0% commission |
| Top tier | Premium 30% | Premier 30% | 0% commission |
| Pickup | 7% validated, 10% not validated | 6% | Card processing only |
| Direct-ordering product | Webshop at 2.5% plus $0.29 per order | Online Ordering at 0% commission plus processing from 2.9% plus $0.30 | Branded site, iOS and Android app, loyalty, customer data |
| Who owns the customer | Uber | DoorDash | Your restaurant |
Six moves
1. Validate pickup pricing
Three points on every pickup order, for one menu upload.
2. Use the 30 free days on purpose
Plus and Premium charge no Delivery or Pickup fee for 30 days. On the 400-order example that is $2,667 kept in month one, so launch with promotions running.
3. Check your city line
A New Jersey or New York City Lite listing is 15%, not 20%. Confirm the rate on your payment details report.
4. Pick Plus or Premium by member share
Under about 75 non-member delivery orders a month, Premium’s extras pay for the 5 points. Above it, Plus.
5. Self-deliver where you already have a driver
15% instead of 25% or 30%, with Uber couriers at 25% as the fallback for far addresses.
6. Route regulars off the Marketplace
A bag insert, a receipt QR code, and a branded app move the Friday family to a channel that costs $1.32 instead of $10.50 on the same $35 order.
Cited figures
Each figure links to its source. Uber Eats rates were read on September 13, 2026. Rates change, so confirm your own line in Uber Eats Manager before you re-price a menu.
Uber Eats charges US restaurants a 20% (Lite), 25% (Plus), or 30% (Premium) Marketplace Fee on delivery orders, with Lite reduced to 15% in 13 listed markets including New Jersey and New York City.
Source: Uber Eats Merchant Pricing · 2026Uber Eats charges a 7% Pickup Fee when in-app pickup prices are validated against in-store prices, and 10% when they are not.
Source: Uber Eats Merchant Pricing · 2026Uber reports that Uber One members order twice as much as non-members, based on its internal analysis of October 1 to December 31, 2025. Lite stores cannot reach members and Plus stores pay an extra 5% on member orders.
Source: Uber Eats Merchant Pricing · 2026Uber One costs $9.99 a month and gives members a $0 Delivery Fee on eligible Uber Eats orders over the minimum subtotal plus up to 10% off delivery and pickup orders.
Source: Uber One · 2026Uber Eats Webshop, Uber's commission-free ordering site, charges a 2.5% order processing fee plus $0.29 per order, and Uber Direct courier delivery for orders from a restaurant's own site starts at $7.99 per delivery.
Source: Uber Eats Merchant Pricing · 2026The average independent restaurant runs on a 3-5% net profit margin. Giving 25-30% of online order revenue to a third-party app erases the margin entirely on those orders.
Source: National Restaurant Association Operations Report · 2024Stripe's standard online card processing fee is 2.9% plus $0.30 per transaction — the platform-agnostic baseline cost of accepting card payments online.
Source: Stripe Pricing · 2026The owner move
Orderitto gives your restaurant a branded ordering site and app under your own name, with loyalty, customer data, and no per-order commission. The Pro plan lists an Uber Eats integration, so you can keep the Marketplace listing and still own the repeat order. A 15-minute demo walks through your own order mix.
The DoorDash side of the comparison: Basic, Plus, Premier, pickup, and Online Ordering processing.
DoorDash, Uber Eats, Grubhub, and direct ordering in one fee guide.
Run marketplace commission math with your own order count and average ticket.
Use marketplaces for discovery and owned ordering for repeat demand.
Put Uber Eats fees next to flat software, processing, and direct-ordering costs.
Flat direct-ordering pricing for branded web, iOS, and Android ordering.
The owned ordering platform restaurants use once the fee math exposes repeat-order loss.
Move regulars into an app published under the restaurant's name.
Compare direct-ordering platforms by margin, brand control, POS fit, and repeat-order path.
Uber Eats takes a 20% Marketplace Fee on delivery orders on its Lite plan, 25% on Plus, and 30% on Premium, applied to the order subtotal before discounts. Pickup orders are charged 7% when your in-app pickup prices match your in-store prices, and 10% when they do not. Lite drops to 15% in 13 listed cities and states, including New Jersey and New York City. Figures were read from the Uber Eats merchant pricing page on September 13, 2026.
On the entry tiers, DoorDash is cheaper: DoorDash Basic lists 15% delivery commission against Uber Eats Lite at 20%, and DoorDash pickup is 6% against Uber Eats pickup at 7%. The middle and top tiers match at 25% and 30%. Uber Eats Lite cannot reach Uber One members at any price, and Uber Eats Plus adds 5% on member orders. In Uber's 15% cities the Lite gap closes. Neither platform is cheap for orders from regulars, which is why most owners keep one marketplace for discovery and move repeat orders to direct ordering.
The $9.99 monthly charge is Uber One, the customer membership. Members get a $0 Delivery Fee on eligible Uber Eats orders over the minimum subtotal, up to 10% off delivery and pickup orders, and a discounted Service Fee. It is not a restaurant fee. It matters to restaurants because Uber says members order twice as much as non-members, Lite stores are invisible to them, and Plus stores pay an extra 5% to serve them.
A large fee stack on the customer side is the Delivery Fee plus the Service Fee plus any Long Range Fee, Priority Delivery Fee, Small Order Fee, or the Seattle Local Operating Fee, all added on one order. Uber sets the Delivery Fee dynamically from distance, demand, and courier availability. The restaurant does not receive the Delivery Fee or the Service Fee on courier-delivered orders. Only the Small Order Fee goes to the merchant, and the Delivery Fee only when the restaurant delivers with its own staff.
On orders delivered by an Uber courier, Uber says $0.10 of the customer Service Fee goes to Uber and the rest goes to the courier. The restaurant receives none of it. The restaurant's own cost is the Marketplace Fee on the subtotal, which Uber describes as covering card fees, support, and platform costs.
There is no monthly subscription for the Marketplace plans. The cost is the per-order Marketplace Fee, so a restaurant doing 300 delivery orders a month at a $35 subtotal pays $2,100 on Lite, $2,625 on Plus, or $3,150 on Premium before pickup, ads, or offers. Uber Direct is priced per delivery from $7.99, and Webshop charges 2.5% plus $0.29 per order.
Yes. Pickup is 7% of the subtotal on Lite, Plus, Premium, and Self-delivery when Uber has validated that your pickup prices match your in-store menu. Without that validation the Pickup Fee is 10%. You validate by uploading your in-store menu in Uber Eats Manager. In New Jersey, New York City, Palm Springs, San Francisco, and Alameda County the listed Lite pickup rate is lower still.
To net the same revenue as a direct order, the markup has to be larger than the fee: 20% Lite needs a 25% markup, 25% Plus needs 33.3%, and 30% Premium needs 42.9%. A 15% city rate needs 17.6%, and 7% pickup needs 7.5%. Large markups cost conversions and repeat orders, so most owners mark up delivery menus partway and move regulars to a channel with no commission.
Premium costs 5 points more than Plus only on orders from customers who are not Uber One members, because Plus already charges 30% on member orders. The extras are worth roughly $1,570 in year one: up to $1,200 in matched ad spend, a $250+ photo package, and one year of Uber One at $9.99 a month. At a $35 ticket, that equals the extra 5 points on about 75 non-member delivery orders a month. Above that volume Plus is the cheaper way to reach members, unless you value Premium's lower customer Delivery Fee.
Keep the Marketplace plan for customers who find you inside the Uber Eats app, then give returning customers a branded ordering site and app of your own. Orderitto charges a flat monthly fee with no per-order commission, so a regular's $35 order costs card processing of about $1.32 instead of $10.50. Uber Direct can still deliver those direct orders from $7.99 per delivery when you need a courier.
Bring your delivery, pickup, and repeat-order counts. We will show what stays on Uber Eats, what moves to your own branded ordering, and what that is worth each month.