Google Business Profile update, checked October 31, 2026
Since October 28, 2026, Google lets restaurants switch off an ordering app on their own Business Profile, for pickup, delivery or both, instead of asking the app to remove itself. Here are the steps, the fallback if you don't see the switch yet, what each app costs you per order, and how to make your own ordering link the one diners tap.
What changed on October 28, 2026
Until now, a delivery app that listed your restaurant on Google stayed there until the app processed your removal request. Google has now given restaurants the switch.
Lisa Landsman, Google's Head of Industry Engagement & SMB Success, wrote on LinkedIn: “Instead of submitting requests to individual delivery platforms to remove or disconnect a feed, you can now manage and opt out of specific providers directly from your dashboard.”
Search Engine Journal describes the screenshot in Google's post: a Manage provider panel with the heading Show provider to customers and separate switches for pickup and delivery. A Google product manager answered “all” when asked which countries have it.
Google's ordering policy for providers, updated October 19, 2026, now says: “Merchants may enable or disable a partner integration directly through product controls. All partner integrations are enabled by default, but a merchant may disable a partner at any time.”
The April 1, 2026 version of the same policy told each app to give restaurants a way to opt out and to “process opt-out requests within 5 business days of submission.” Google's help page still describes that Remove link route.
Step by step
Steps 3, 5 and 6 follow Google's Business Profile help pages, read on October 31, 2026. Step 4 follows Google's October 28 announcement, because the help page did not describe the switch yet. Use an owner or manager login for the profile.
Step 1
Search your restaurant on Google Search and in Google Maps, signed out, on a phone. Write down every app under Order online or Place an order, and whether each one shows pickup, delivery or both. Google says the buttons sit in different places depending on the country.
Step 2
Google says providers “who state they have authorized relationships with your business are automatically listed on your profile.” Its policy requires each provider to have a direct contract with you. Mark each app as: keep, pickup only, or off.
Step 3
Sign in with an owner or manager account, go to your Business Profile and select Food ordering. You will see the Accept orders on your profile setting and the list of providers and links. Leave Accept orders on: switching it off hides every ordering link, your own included.
Step 4
Select the provider. In the panel Google showed on October 28 (titled Manage provider), the heading Show provider to customers has one switch for pickup and one for delivery. Turn off delivery, pickup, or both.
Step 5
If your screen does not show the switch, select the provider, then Remove link. That is the route on Google's help page. The provider then has 5 business days to take the link down.
Step 6
Add your own ordering page with Add link if it is not listed. Then select it, choose Set as preferred, turn on Preferred for pickup and Preferred for delivery, and select Save.
Step 7
Search your restaurant again from a signed-out browser and a phone. Save a dated screenshot. If you used Remove link and the app is still there after 5 business days, report it to Google with the violation form.
Report an app that ignores a removal request with Google's third-party violation form. Google's policy says an app must remove any restaurant that asks to be removed from its feed.
Two ways to do it
Both start in Food ordering. The difference is who acts and how fast. This comparison is ours, built from Google's announcement, its ordering policy and its help page.
| Question | New switch (Oct 28, 2026) | Remove link (help page) |
|---|---|---|
| Who makes the change | You do, from your Business Profile. Google: “you can turn it off yourself.” | The provider, after you send the request from your Business Profile. |
| How long it takes | Google has published no waiting period for the switch. | Providers must remove the link within 5 business days. |
| Pickup and delivery separately | Yes. The panel shown by Google has one switch for pickup and one for delivery. | No. The link is removed. |
| Can you undo it | Google's policy says a merchant may enable or disable a partner at any time. | Not described on Google's help page. |
| On Google's help page | Not yet. Not documented when we checked on October 31, 2026. | Yes, with step-by-step instructions. |
Scroll the table sideways on a phone.
Which apps to keep
The switch works per order type, so decide per order type. Rates below are each company's own published rates, read on October 31, 2026. The $35 order is our example. DoorDash and Uber Eats say their fee already covers card processing, so the last column compares each app with the card fee you pay on your own link.
| Channel | Published rate | Fee on $35 | Vs your own link |
|---|---|---|---|
| Your own ordering link (card paid through Stripe) | 2.9% + 30¢ card fee | $1.32 | — |
| DoorDash pickup | 6% | $2.10 | $0.78 more |
| Uber Eats pickup, validated in-store prices | 7% | $2.45 | $1.13 more |
| Uber Eats pickup, prices not validated | 10% | $3.50 | $2.18 more |
| DoorDash Basic delivery | 15% | $5.25 | $3.93 more |
| Uber Eats Lite delivery | 20% | $7.00 | $5.68 more |
| DoorDash Plus or Uber Eats Plus delivery | 25% | $8.75 | $7.43 more |
| DoorDash Premier or Uber Eats Premium delivery | 30% | $10.50 | $9.18 more |
Scroll the table sideways on a phone. DoorDash's 6% pickup rate requires pickup menu prices that match in-store prices. DoorDash also says orders through its own Online Ordering product are commission-free. The math leaves out ads, promotions and any menu markup you set on the apps.
Landsman wrote: “Diners often stick to the platforms where they hold active subscriptions or stored payment details. Giving them choices can mean capturing an order that might otherwise go elsewhere.” That is a fair point for guests who would never find you otherwise.
Keep pickup on the apps you use if new guests find you there: it costs $0.78 to $2.18 more than your own link on a $35 order. Switch off delivery on any plan where the fee eats the order's profit. Make your own link the preferred one so regulars order direct. This is our view, not a Google rule.
Run your own numbers in the DoorDash fee calculator, or read the full plan breakdowns in How much does DoorDash charge restaurants? and How much does Uber Eats charge restaurants?.
Your own ordering link
Switching an app off only helps if the guest finds a better button. Google lets you add up to 10 links per category, including Place a food order, and mark one as preferred.
Google notes you cannot switch on pickup or delivery for a provider that does not offer it. The menu step matters because a menu that came from a delivery app is a separate setting from its ordering link.
If something goes wrong
Google's help page did not describe the switch when we checked. Use Remove link instead: the app has 5 business days. Check back later for the switch.
Accept orders on your profile was probably switched off. Google says that hides all ordering options and links, first-party and third-party. Turn it back on, then switch off single apps.
Google's policy says apps must remove any restaurant that asks and must have a direct contract with every restaurant they list. Keep your dated screenshot and use Google's third-party violation form.
Each location has its own profile. Google has not said the switch works in bulk or through the API, and its links help page says local business links are not available through the API or spreadsheet upload. Check every profile.
Built in Parsippany, New Jersey
Orderitto builds commission-free online ordering websites and apps for independent restaurants. Orderitto does not take a per-order commission on direct orders. Starter is $799 setup and $149 a month; Pro is $1,299 setup and $249 a month. You pay Stripe's card fee, typically 2.9% + 30¢, on each order.
How we built this guide
Steps come from Google's Business Profile help pages and its ordering policy for providers, read on October 31, 2026. The switch comes from Google's October 28 LinkedIn announcement and Search Engine Journal's report of it.
We did not switch an app off on a live restaurant profile for this guide. Button names for the new switch come from Google's announcement. If your screen shows something different, follow your screen.
DoorDash, Uber Eats and Stripe rates were read from their own pricing pages on October 31, 2026. The $35 order and the cost comparison are our math.
The Orderitto team at INVASSO LLC in Parsippany, New Jersey. Orderitto sells online ordering for restaurants with zero per-order commissions, so we have a stake in direct ordering. Every outside fact links to its source below.
What a direct ordering system costs, what you get, and how it compares with the apps.
Every DoorDash plan, what it costs per order, and when it is worth it.
Enter an order and a plan to see what DoorDash keeps and what reaches you.
How Google Maps' AI assistant builds orders, and the Business Profile settings it relies on.
When to deliver yourself, when to use the apps, and what each costs.
Go to your Business Profile, select Food ordering and select DoorDash. Google announced on October 28, 2026 that you can now switch a provider off yourself, with separate switches for pickup and delivery. If your screen does not show the switch, select Remove link. DoorDash then has 5 business days to remove it, according to Google's help page.
Yes, according to Google's announcement. The panel Google showed has a Show provider to customers heading with one switch for pickup and one for delivery. Google's help page had not described the switch when we checked on October 31, 2026.
Google says providers that state they have an authorized relationship with your business are listed automatically. Google's ordering policy requires each provider to have a direct contract with every restaurant in its feed, and to remove any restaurant that asks. If an app you have no contract with keeps showing, switch it off and report it with Google's violation form.
With Remove link, Google's help page says providers must act within 5 business days. Google has not published a waiting time for the new switch. Check your listing again from a signed-out browser after you make the change.
It hides DoorDash, but it also hides everything else. Google says that turning it off hides all ordering options and links, both first-party and third-party. Use the per-provider switch or Remove link instead.
Ordering links and menus are separate settings. In your Business Profile, select Edit menu, open the Full menu tab, choose your own menu as the preferred menu source and select Save. Google says menu changes can take 24 to 48 hours to show on Maps and Search.
Not always. Google's Lisa Landsman wrote that diners often stick to apps where they hold subscriptions or saved payment details, so listing some apps can catch orders that would go elsewhere. Our suggestion: keep the apps you want for new guests, switch off delivery on plans you lose money on, and make your own ordering link the preferred one.
Google has not said. Search Engine Journal noted the announcement did not say whether the switch works in bulk or through the Business Profile API, and Google's links help page says local business links are not available through the API or spreadsheet upload. Plan to check each location's profile.
Bring your current Google listing and your app payout reports. In 15 minutes we will show what your own commission-free ordering page would look like and what it costs on Orderitto's flat plans.